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Research papers

CASIP

It is a well known fact that the registration of purchases of fast moving goods is a difficult problem which requires automatization in order to reduce the efforts of the households which have to provide the information and to reduce the work of the...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Willem E. Saris
January 1, 1995
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Citation

Saris, W. E. (1995a, January 01). CASIP . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/casip-


Research papers

The effect of the realism of product representations on the validity of consumer evaluations

This paper illustrates the appropriateness of computer graphics for the creation of realistic representations of products that are not (yet) available, for the benefit of market research applications, particularly concept tests. An experiment is...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Roland F. Ortt, Gerard Loosschilder
September 1, 1994
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Citation

Ortt and Loosschilder (1994a, September 01). The effect of the realism of product representations on the validity of consumer evaluations. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-effect-of-the-realism-of-product-representations-on-the-validity-of-consumer-evaluations


Research papers

Brands on market earth

There are a number of trends both within and outside the automotive industry which suggest that the current rather monolithic brand structure of the car industry' may soon change dramatically. Modern management techniques encourage structural...

Catalogue: International Automotive Marketing Conference 1994
Author: Ian E. Wood
June 15, 1994
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Citation

Wood, I. E. (1994a, June 15). Brands on market earth. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/brands-on-market-earth


Research papers

It's all in the cover

There is more to publishing a new consumer magazine title than just coming up with the "right" cover design; but it is clearly a very critical component. As a researcher it is of primary concern to first establish a real understanding of the key...

Catalogue: Seminar 1993: Competition In Publishing
Author: Stephen Thomas
June 15, 1993
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Citation

Thomas, S. (1993a, June 15). It's all in the cover. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/it-s-all-in-the-cover


Research papers

Talking to Brazilian women: 30 years of history

Studies that track te are not very frequent are very common in th hard to find in that behaviour and advertisively, approaches to our intention was to analysis of what might happen in the long term. The objective of the product categories (food, home...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Cecília Russo, Jaime Troiano
September 1, 1992
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Citation

Russo and Troiano (1992a, September 01). Talking to Brazilian women: 30 years of history . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/talking-to-brazilian-women-30-years-of-history-


Research papers

Technofear: Its influence on the design of consumer durable P products

Companies involved in the design and marketing of consumer durable products with a level of technical complexity have to cope with the situation where the technical sophistication of the product may outweigh the technical sophistication of the people...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Sean Ennis, Colin Mc Gilvray
June 15, 1992
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Citation

Ennis and Mc Gilvray (1992a, June 15). Technofear: Its influence on the design of consumer durable P products. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/technofear-its-influence-on-the-design-of-consumer-durable-p-products


Research papers

The use of experimental design in monitoring brand equity

Traditionally, attitude research has been done by surveys rather than experiments. In part, this is a function of management regarding experiments as risky; they want certainty. This is unfortunate because experiments permit direct observation of...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Joel N. Axelrod
June 15, 1992
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Citation

Axelrod, J. N. (1992a, June 15). The use of experimental design in monitoring brand equity. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-use-of-experimental-design-in-monitoring-brand-equity


Research papers

Panel discussion: Design and marketing

The following paper is a ’live’ transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers,...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan
June 15, 1992
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Citation

Le Quément et al. (1992a, June 15). Panel discussion: Design and marketing. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/panel-discussion-design-and-marketing


Research papers

The use of market research in the development and marketing of an office park

This paper shows how the findings were used to change the specifications for the buildings, incorporating into the design additional features found to be important to the potential users, to plan for the provision of additional facilities important...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Johan Aucamp
June 15, 1992
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Citation

Aucamp, J. (1992a, June 15). The use of market research in the development and marketing of an office park. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-in-the-development-and-marketing-of-an-office-park